Sportsman Retailer

Park City Gun Club discovers using an all-in-one POS System with digital waivers reduces check-in time from 30 minutes to 2 minutes!

Park City Gun Club operates firing range, store, and equipment rental with ONE retail point of sale system designed for gun stores.

After working with Celerant since 2012, Park City Gun Club searched for ‘greener grass’ with another POS system, but quickly returned after a few years.

The grass was greener in 2019 when they returned to their all-in-one retail system with Celerant. The gun store point of sale system ties together the front-of-store, back office, and range rentals and digital waivers.

Sportsman Store and Range Use Challenges

As a firearms retailer and shooting range, Park City Gun Club left Celerant in 2012 to explore what they felt at the time might have been a better option. After a few painful years, they found themselves using multiple systems and operating much less efficiently. Data consolidation was complex since there were so many sources from which they had to pull.

Park City Gun Club Retail Success Story Challenges

Paper Waivers Customers had to sign physical waivers, making both storage and verification challenging to confirm
Inventory Tracking Prior software failed to offer comprehensive inventory control, which is especially important for firearm sales
Information Disconnect Use of multiple retail software types made reporting and customer tracking challenging
Not Built for Firearms POS system options they explored prior weren’t built for the unique needs of firearms retail

Park City Gun Club Retail Success Story Solution

Sportsman Store and Range Software Solution

Park City Gun Club returned to Celerant in 2019 and operates its firearms store and shooting range from one retail system. By switching to digital waiver storage, they reduce physical space needed for paper records and quickly retrieve information. Compliance is simplified since they can pull serial numbers and records for prior purchases promptly.

Electronic Waivers Waiver verification and signing through Otter Waiver makes retrieval simple to get customers on the ranges
Data Centralization Retail software connects to every aspect of their business for unified analysis and reporting
Inventory Control Firearm sales and their serialization are stored digitally in the cloud for fast compliance and easy lookup
Range Management Scheduling and reservations for their firing ranges can be done online alongside waiver signing

Park City Gun Club simplifies their firearm and range store operations with Celerant’s Cumulus Retail software.

Omnichannel Sportsman Retail Success

Park City Gun Club efficiently manages its digital waiver signing and retrieval process, reducing group check-in times from 30 minutes to just 2-3 minutes thanks to Otter Waiver and Celerant.

Enhanced inventory control optimizes their retail spending with sales and serial number tracking, ensuring better resource allocation. Records are quickly accessible when audits are being performed for compliance.

Park City Gun Club Retail Success Story Outcome

As a result of partnering with an all-in-one retail software provider developed for firearms dealers, their business units are integrated into one system. They manage everything business-related from within the singular software.

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“Our previous point of sale and digital waiver system took up to 30 minutes to check-in. Now, large groups are checked-in in only 2-3 minutes. We're protecting the club and our customers both at the same time.”

– Rob Wilson, Owner, Park City Gun Club